The survey enhancements focused on expanding key features and optimizing the user experience. I introduced important capabilities such as audience selection, improved analytics, and employee-lifecycle surveys. Additionally, I made considerable improvements to the overall user interface and experience. All these updates were driven by the singular goal of increasing adoption and usage.
Untapped potential to add 70 Lakhs in MRR
< 50% of accounts have subscribed to surveys
80% of subscribed accounts are at risk of churn due to inactivity
~ These accounts have not even created one survey in last three months
20% of subscribed accounts are at risk of churn due to low usage
~2 surveys created in last three months by these active accounts
Enhance surveys to increase adoption and usage
Based on the identified pain points and the market research discussed above, I have categorized the solutions using the MoSCoW framework into four priority buckets: Must-Have, Should-Have, Could-Have, and Won't-Have, with the highest priority solutions in the Must-Have category and the lowest in the Won't-Have category.
To Measure Awareness
Percentage of total accounts with only one free survey run in their lifetime
To Measure Adoption
Percentage of accounts subscribing to surveys post free survey run
To Measure Usage
Rolling average of number of survey runs in last three months by subscribed accounts
