Executive Summary

Unigrad.io is a marketplace designed to connect students with private tutors (mentors) who specialize in exam preparation for entry into foreign universities, including GMAT, GRE, IELTS, and TOEFL. The primary goal is to establish a one-stop solution for private tutors to manage their entire workflow, including scheduling, payments, and communication. Simultaneously, the platform will be a trusted place for students to find high-quality mentors, ensuring they receive the guidance needed to achieve their academic goals.

Defining the Problem Statement (Why?)

1. Limited tech-savviness: Many tutors struggle to effectively leverage technology for lead generation and brand building, hindering their ability to attract both paid and organic students.
2. Low conversion rates: With only 2-5% of leads converting to students, tutors experience severe underutilisation of their time, directly impacting their earning potential.
3. Inefficient operations management: Tutors spend 20–30% of their time juggling various tools to manage their operations, reducing the time available for actual tutoring and business growth.
4. Lack of trust and accountability: Students have no reliable redressal mechanism in cases of underdelivery or suboptimal standards by tutors, forcing them to rely on big brands and their crowded classrooms.

Market Analysis

User Research

Over 30 interviews with tutors and students revealed valuable insights into their pain points, motivators, and daily routines. This comprehensive data provides a clear picture of their experiences and needs.

Defining the Solution (What?)

1. Enhanced Tutor Visibility and Earning Potential:
   • Detailed profiles and listing pages
   • Options for private and group classes across multiple exams
   • Demo class capabilities
2. All-in-One SaaS platform for the Tutors:
   • Integrated payment processing
   • Online class hosting
   • Study material sharing
   • Schedule management
   • Student communication hub
3. Student Protection and Quality Assurance:
   • ESCROW payment safeguarding
   • Post-class rating and review system
   • Tutor ranking mechanism
   • Fair redressal process for students

Scope (How?)

Key Flows

Designs in Figma

Go-to-Market Strategy

• Positioning -
  Mentors: Upwork for private tutors
  Student: Easiest way to find the right mentors
• Revenue Model - 10-20% commission on sales made on the platform
• Organic Reach - Edutainment content on Youtube, Instagram, and Website, and SEO
• Paid Campaigns - Instagram, Facebook, and Google Ads
• Geography - Targeting only the Indian test preparation market for exams that help students get into foreign universities and jobs

1Mn+ impressions on Youtube and Instagram through organic + paid campaigns

17k+ followers on Instagram

75k+ watch hours on Youtube

Key Metrics and Impact

470+ students served by 183+ mentors on the platform

1K+ courses listed across 12 exam categories having more than 15K classes

705 hours+ of live classes conducted on the platform